Press Release Summary: For women who want to look their best, med spas are the greatest invention since push-up bras and self-tanners. Med spa services provide an overhaul for just about any cosmetic conundrum with a wide range of treatments that are just shy of plastic surgery.
Press Release Body: For women who want to look their best, med spas are the greatest invention since push-up bras and self-tanners. Med spa services provide an overhaul for just about any cosmetic conundrum with a wide range of treatments that are just shy of plastic surgery.
Considering the astounding results offered by med spas without the invasiveness, costs, or downtime associated with plastic surgery, why are more women and men not bolting through the doors of these cosmetic breakthrough establishments? The answer is plain and simple: Med spas need a makeover.
To put a new spin on an old phrase, a med spa by any other name would probably smell sweeter. The term spa treatment emits a feeling of relaxation and beauty all rolled into one. But add the word med into the mix, and those feelings are instantly coupled with anxiety and apprehension. What Marilyn did for Norma Jean might just be the answer this industry needs. Try something like Rejuvenescence Spa or Advanced Beauty Spa, and not only will reservations be eased, but interest will peak.
Now that we've integrated a name change, let's explore a facelift. In look and feel, most med spas resemble that of a doctor's office on casual Friday. While they are clean, sterile environments, as they should be, they are far from inviting and welcoming. Med Spa owners could consider warm, rich colors and soft lighting in a spa-like waiting area as opposed to bright lights and stiff chairs. Clients desiring the services of a med spa also desire luxurious surroundings.
Finally, a great personality doesn't always equal a less-than-appealing physique. In this case, nice med spas don't finish last. This is a concept Olivia Burnes, owner, and spa manager at Changez Medispa in Goodyear, Arizona, understands very well. At a recent visit to Changez, I observed Olivia in her interactions with me as well as other clients. Olivia possesses the ability to engage customers in a way that is reminiscent of a reunion with an old friend.
In a recent interview with Olivia, I asked what set her med spa apart from a typical doctor visit. She replied, "We greet everyone personally, and I, in particular like to chat with everyone as much as possible to get to know them so we practically become like friends. We try to make them feel like they are part of our family here. We make sure they are comfortable and that all their questions have been addressed."
Med spas, in your efforts to play Fairy Godmother to your many Cinderella’s, look inward for an equally-needed glam fix. Just a few small tweaks with the wave of a magic wand are all you need to dazzle at the ball. These changes will allow for a spark of interest in the eyes of those who matter most- your clients.
Rebecca Park-Stinson
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